The Audio Visual Boutique (previously AVCables) was founded in 2004 by Jeandré Botha.

The business focuses on the importation, distribution and retail of premium-quality audio/video equipment for the local home theatre/cinema and hi-fi industry.

We are in continuous search for new opportunities and products in the high-end hi-fi market to compliment and grow our business.

Our main customers are local dealers and custom installers of hi-fi- and home theatre entertainment products.

We currently have an extensive dealer outlet network throughout South Africa, supporting our current brands, viz.

(1) Meticulously designed, engineered and manufactured passive- and active hi-fi loudspeakers and amplifiers from ASCENDO

(2) A complete, cutting-edge, next generation, 3D immersive home cinema speaker solution, from ASCENDO Immersive Audio

(3) Legendary Spendor loudspeakers from Spendor Audio Systems in the UK (

(4) Exceptionally high quality home audio accessories from Furutech Co. Ltd. in Japan (

(5) Multi-award winning CD players, CD transports, power amplifiers, pre amplifiers, audio streamers and DAC units from Cyrus Audio, UK (

(6) Exquisite high-end decoupling/damping hifi platforms and hifi racks from THIXAR, Germany (

(7) Ultra-high-end solid state amplifiers and phono preamplifiers from ASR Audio, Germany

(8) We are also an authorised Epson reseller, specifically focussing on their high quality home cinema projectors to compliment our existing brands

We regard customer satisfaction as our highest priority and provide products of the highest quality and reliability, backed up by the most effective sales and manufacturer warranties.

The business is run by individuals with a love and passion for music and the home theatre industry. We are driven by a yearning to serve the industry and to see that our products are being enjoyed and appreciated by our customers.

Our vision is to become the preferred distributor/supplier of superior quality, best price versus performance audio/video products in South Africa .

Our mission is to become a reckoned market force and leader in the distribution/supply of high-end audio/video equipment for the home theater market and the hi-fi industry throughout South Africa .